Guide Hub

Business Guides

Browse 56 practical business guides for U.S. owners with transparent formulas, worked examples, assumptions, source notes and links to related calculators.

Complete launch directory

Browse all 56 guides

Search guides

Showing all 56 guides.

E-commerce & Payments

Guide · Payment Processing Fees PayPal Fees for Business: How Merchant Fees Work Explore paypal fees with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Payment Processing Fees Stripe Fees: Processing Rates and Common Surcharges Explore stripe fees with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Marketplace Fees & Royalties eBay Seller Fees: Final Value Fees Explained eBay Seller Fees: Final Value Fees Explained. See current fee components, fee bases, worked examples, assumptions, official sources and the related calculator. Guide · Marketplace Fees & Royalties Etsy Seller Fees: Listing, Transaction and Payment Fees Explore etsy fees with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Seller Profitability Shopify Fees per Sale: Payment and Transaction Fees Explore shopify fees with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Payment Processing Fees Stripe vs PayPal Fees for Online Payments Stripe vs PayPal Fees for Online Payments. See current fee components, fee bases, worked examples, assumptions, official sources and the related calculator. Guide · Payment Processing Fees Stripe vs Square Fees for Merchants Stripe vs Square Fees for Merchants. See current fee components, fee bases, worked examples, assumptions, official sources and the related calculator. Guide · Seller Profitability Shopify vs Etsy Fees for Sellers Shopify vs Etsy Fees for Sellers. See current fee components, fee bases, worked examples, assumptions, official sources and the related calculator.

Marketing & Growth

Guide · Customer Economics & ROI Customer Lifetime Value: Formula, Methods and Examples Explore customer lifetime value with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Customer Economics & ROI Customer Acquisition Cost: Formula and What to Include Explore customer acquisition cost with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Advertising Metrics How to Calculate ROAS How to Calculate ROAS. Learn the formula or method, see a worked example, understand the result, avoid common mistakes and use the related calculator. Guide · Creator & Audience How to Calculate Engagement Rate Explore how to calculate engagement rate with a clear method, worked example, assumptions, common mistakes, source notes and links to related business. Guide · Customer Economics & ROI Marketing ROI: Formula, Attribution and Measurement Explore marketing roi with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Advertising Metrics How to Calculate CPM How to Calculate CPM. Learn the formula or method, see a worked example, understand the result, avoid common mistakes and use the related calculator. Guide · Creator & Audience Influencer Marketing ROI: How to Measure Return Explore influencer marketing roi with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Advertising Metrics Conversion Rate Formula: How to Calculate Conversion Rate Explore conversion rate formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators.

Operations & HR

Guide · Inventory & Working Capital Inventory Turnover Ratio: Formula, Example and Interpretation Explore inventory turnover ratio with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Inventory & Working Capital Accounts Receivable Turnover Ratio: Formula and Example Explore accounts receivable turnover with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Inventory & Working Capital Economic Order Quantity (EOQ): Formula and Example Explore economic order quantity with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · People & Staffing Cost per Hire: Formula and Recruiting Cost Categories Explore cost per hire with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Inventory & Working Capital Inventory Carrying Cost: Formula and Cost Components Explore inventory carrying cost with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · People & Staffing Cost of Employee Turnover: A Transparent Component Model Explore cost of employee turnover with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators.

Pricing, Profit & Valuation

Guide · Profit & Margin Gross Margin Formula: How to Calculate Gross Margin Explore gross margin formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Profit & Margin Contribution Margin Formula: Amount and Ratio Explore contribution margin formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Pricing & Break-Even Break-Even Point Formula: Units, Sales and Target Profit Explore break even point formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Pricing & Break-Even Price Elasticity of Demand Formula: Midpoint Method Explore price elasticity of demand formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business. Guide · Profit & Margin Unit Economics: Formula, Metrics and Examples Explore unit economics with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Profit & Margin Markup Formula: How to Calculate Markup and Convert to Margin Explore markup formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Valuation & ROI Business Valuation Methods for Small Businesses Explore business valuation methods with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Valuation & ROI How to Calculate Business Valuation Explore how to calculate business valuation with a clear method, worked example, assumptions, common mistakes, source notes and links to related business. Guide · Pricing & Break-Even How to Price a Product for Profit How to Price a Product for Profit. Learn the cost drivers, pricing formula, worked example, target margin and when to use the related calculator. Guide · Commissions How to Calculate Sales Commission Explore how to calculate sales commission formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related. Guide · Profit & Margin Revenue Growth Formula: Growth Rate and CAGR Explore revenue growth formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators.

Restaurant & Hospitality

Guide · Food, Menu & Beverage Costing Menu Engineering: Stars, Plowhorses, Puzzles and Dogs Explore menu engineering with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Food, Menu & Beverage Costing Food Cost Percentage: Formula and Restaurant Example Explore food cost percentage with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Labor & Staffing Restaurant Labor Cost: Formula and Cost Percentage Explore restaurant labor cost with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Profit & Operations What Is Prime Cost in a Restaurant? Explore what is prime cost in a restaurant with a clear method, worked example, assumptions, common mistakes, source notes and links to related business. Guide · Food, Menu & Beverage Costing Recipe Costing: Ingredient Cost, Yield and Cost per Serving Explore recipe costing with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Food, Menu & Beverage Costing How to Calculate Pour Cost How to Calculate Pour Cost. Learn the formula or method, see a worked example, understand the result, avoid common mistakes and use the related calculator. Guide · Food, Menu & Beverage Costing Catering Pricing Guide: Cost per Guest and Margin Explore catering pricing guide with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators.

SaaS Metrics

Guide · Cash Efficiency, Pricing & Valuation Rule of 40 for SaaS: Formula and Margin Definitions Explore rule of 40 with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Retention & Unit Economics Churn Rate: Definition, Formula and SaaS Examples Explore churn rate with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Cash Efficiency, Pricing & Valuation Burn Rate for Startups: Gross Burn, Net Burn and Runway Explore what is a burn rate with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Retention & Unit Economics Net Revenue Retention: Formula, Expansion and Churn Explore net revenue retention with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Revenue Metrics ARR Formula: How Annual Recurring Revenue Works Explore arr formula with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Revenue Metrics Monthly Recurring Revenue (MRR): Formula, Types and Examples Explore monthly recurring revenue with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Retention & Unit Economics CAC Payback Period: Formula and SaaS Example Explore cac payback with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Cash Efficiency, Pricing & Valuation SaaS Pricing Strategy: Cost, Margin and Unit Economics Explore saas pricing strategy with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Retention & Unit Economics Churn Rate vs Retention Rate Churn Rate vs Retention Rate. Learn the formula or method, see a worked example, understand the result, avoid common mistakes and use the related calculator.

Service Business Pricing

Guide · Professional & B2B Services Managed IT Services Pricing: Costs, Margin and Monthly Price Explore managed it services pricing with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Cleaning & Field Services Junk Removal Pricing: Load Size, Disposal Cost and Margin Explore junk removal pricing with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Cleaning & Field Services How to Price Pressure Washing Jobs How to Price Pressure Washing Jobs. Learn the cost drivers, pricing formula, worked example, target margin and when to use the related calculator. Guide · Cleaning & Field Services Lawn Care Pricing Guide: Cost, Labor and Margin Lawn Care Pricing Guide: Cost, Labor and Margin. Learn the cost drivers, pricing formula, worked example, target margin and when to use the related calculator. Guide · Professional & B2B Services Bookkeeping Services Pricing: Monthly Cost and Margin Explore bookkeeping services pricing with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Cleaning & Field Services Commercial Cleaning Pricing: How to Build a Profitable Bid Explore commercial cleaning pricing with a clear method, worked example, assumptions, common mistakes, source notes and links to related business calculators. Guide · Professional & B2B Services How to Calculate a Consulting Rate How to Calculate a Consulting Rate. Learn the cost drivers, pricing formula, worked example, target margin and when to use the related calculator.

Browse 56 practical business guides for U.S. owners with transparent formulas, worked examples, assumptions, source notes and links to related calculators.

This page organizes the calculators and guides in the audited launch architecture. Every calculator shows its inputs, method, worked example, assumptions, and source notes.